walrus    corporate design    -    the task was to develop and design a new corporate design for a non existing enterprise. the only condition given was to use an already existing logo and to redesign and optimize it. walrus is the brand name for lemonade with watermelon flavor. i decided to design a vector graphic in shape of a walrus and use it as my logo. walruses seem to be very clumsy and lumbering due to their heaviness, but may float through the deeps of the water in a very impressive way. the bright colors pink and green refer to the flavor of the lemonade and aim to attract the attention of a younger range of people.
all images by rebecca grzeszik © imprint